Marketing to Millennials: Why it’s important to create business strategies to attract them

Millennials are the demographic born between 1981 and 2000. They are the first generation in history that have been raised in a world dominated by digital technology. This has shaped their identities and their political, social and cultural attitudes, and also defines how and where their money is spent. Millennials are the largest living generation … Continue reading Marketing to Millennials: Why it’s important to create business strategies to attract them

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How to Use Social Media for Your Small Business

 by Rebekah Radice Want to use social media for your small business, but struggling to gain traction? Wondering how to jumpstart your efforts, but not sure where to begin? It can be confusing. In fact, only 53% of small businesses say they actively use social media. The rest? They claim they don't have the bandwidth, resources, time, money or … Continue reading How to Use Social Media for Your Small Business

The Ultimate Guide to Instagram Stories for Business

Benjamin Chacon - July 13, 2018 If you’ve ever thought about using Instagram Stories for business, now is the time! Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making ecommerce sales! Ready to get started with Instagram Stories? In … Continue reading The Ultimate Guide to Instagram Stories for Business

10 Expert Social Media Tips To Help Your Small Business Succeed

Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake, who built a thriving cake business on Instagram. But … Continue reading 10 Expert Social Media Tips To Help Your Small Business Succeed

The Reason Your Social Media Strategy Isn’t Working Is Because You Don’t Know the Difference Between These 2 Terms

Getting mediocre social media results? It's probably because you're mixing up these two important definitions. By Dakota Shane Co-founder, Arctiphi By running a social media agency, I've had the opportunity to see how brands of all sizes operate and engage with their audience across various social media platforms. When it comes to social, one of the most common mistakes brands … Continue reading The Reason Your Social Media Strategy Isn’t Working Is Because You Don’t Know the Difference Between These 2 Terms

5 Tips to Dominate Local SEO

Too often, entrepreneurs leave money on the table (and customers in the dark) by failing to drive traffic to their business. Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. Some entrepreneurs … Continue reading 5 Tips to Dominate Local SEO

Taking action against scammers

Bryan Solar, Google Product Lead, SMB Market Development We’re committed to building products and programs that help small businesses grow. Unfortunately, we continue to receive complaints from business owners about calls they receive claiming to be from Google. Often these calls are actually third-party companies who are trying to take advantage of them. Sometimes these … Continue reading Taking action against scammers